Most programs can only be sustained with a broad base of community support. You can build on the trusting relationships built during the program planning stage and nurture them during program implementation. Consider the following.
Leaders and Champions: Your program will need a committed leadership and several champions. Ask your champions to keep key stakeholders, elected officials and policymakers informed. For example, if your project prevents youth violence there should be a measurable drop in pressure on the police and court systems. If representatives from the juvenile justice system are not involved in project implementation, let them know how the project is going and what results you have achieved to date.
The Media: If it is not already in place, develop a plan for creating a strong relationship with the local media. This will enable you to keep the general public and your communities of interest informed about the program’s impact.
Community of Interest: Successful programs often result in cost-savings for some group in your community and benefit several constituencies. Create a strategy for identifying organizations and people who appreciate, need, or want your program. Keep these groups informed and ask them to advocate for your program in appropriate ways.
SWOT Analysis. Identify internal and external threats and opportunities to give the program the ability to adapt to changing conditions.